XCLUSV®
Design · ProductManufacturing
Taking briefs
NOT FOR
EVERYONE.
©2026./ Brisbane
Worldwide
The start-to-sale
studio
Design.
Prod/uction
Design · Product · Manufacturing Est. 2026
XCLUSV®
Not for everyone·XCLUSV®·Everything but ordinary·Brand·Product·Manufacturing·Launch· Not for everyone·XCLUSV®·Everything but ordinary·Brand·Product·Manufacturing·Launch·
( The studio )

For ideas worth making. We design the brand, engineer the product, and run the machine that sells it.

XCLUSV is a start-to-sale studio. One team carries your idea from strategy and identity through product development, factory sourcing and manufacturing, to the store, the campaigns and the launch. No hand-offs, no template thinking, no "that's another vendor's problem."

01

Brand

Strategy, positioning, naming, visual identity, packaging design. The thinking and the look that make people care.

StrategyIdentityPackaging
02

Product

Concept development, technical design and factory-ready tech packs. The document a manufacturer can actually build from.

ConceptTech packsSampling
03

Manufacture

Supplier sourcing, negotiation, sampling management and quality control. We speak factory so you don't have to.

SourcingNegotiationQC
04

Launch

Shopify build, copy, email flows, ad creative and launch strategy. The machine that turns a product into a sold-out drop.

ShopifyKlaviyoAds
PROCESS

One machine. Eight gates.

Every project moves through the same engineered sequence. You sign off at every gate. Nothing advances until it's right.

01

Discover

Deep-dive brief, market research, positioning. We find the gap worth owning.

02

Define

Brand strategy and product direction locked before a single pixel or prototype.

03

Design

Identity, packaging and product design. Presented as systems, not options.

04

Spec

Tech packs, BOMs and dielines. Production artwork a factory can quote to the cent.

05

Source

Vetted manufacturers, negotiated terms, protected margins. FOB, in writing.

06

Sample

Prototype to golden sample. Nothing goes to bulk until it passes inspection.

07

Build

Store, copy, email flows and creative, built while your product is on the line.

08

Launch

Inventory lands, campaigns go live, and the machine starts selling.

Engagements

Fixed scope · Staged payments · POA
For validating

Launch

Brand-first engagements
  • Brand strategy & positioning
  • Naming & visual identity
  • Packaging design
  • Launch-ready Shopify store

For founders proving a concept with a brand that doesn't look like a first attempt.

The full machine

Build

Start-to-sale engagements
  • Everything in Launch
  • Product development & tech packs
  • Supplier sourcing & negotiation
  • Sampling through golden sample
  • Email flows, ad creative, launch strategy

For founders who want one team to take it from idea to inventory to income.

By invitation

Scale

Ongoing partnership
  • Multi-product development
  • Supply-chain management
  • Retention & growth systems
  • Priority studio access

For brands past launch, ready to run a full product operation without building one in-house.

Let's make
it real.
( Briefs · Collaborations · Introductions )

Tell us what you're making. If it's a fit, we'll come back within two working days with a point of view, not a form letter. We take a limited number of builds per quarter.

start@xclusv.group
← XCLUSV® / StudioPhase 01 of 04
01
Strategy · Naming · Identity · PackagingNot for everyone.
BRAND
Strategy·Positioning·Naming·Identity·Packaging·Social·Strategy·Positioning·Naming·Identity·Packaging·Social·
( The thinking and the look )

Before anything is designed, it is decided. We build the strategy first, then an identity that makes the shelf look underdressed.

Brand is phase one of the machine. We find the gap worth owning, name it, and design an identity system built for every surface it will ever live on: packaging, store, social, and the factory floor.

01

Strategy & positioning

Market research, audience definition, competitive mapping and a positioning statement sharp enough to filter every decision that follows.

ResearchPositioningAudience
02

Naming & concept

Names that clear the noise (and the trademark search) with a concept narrative investors and customers both remember.

NamingNarrativeTerritory
03

Visual identity

Wordmark, type system, palette, art direction. Delivered as a system with rules, not a logo file and good luck.

LogoTypeArt direction
04

Packaging design

Structural and graphic packaging designed to the dieline, ready for print sourcing. Unboxing included.

DielinesPrint-readyUnboxing
05

Social & templates

Feed system, story templates and launch assets so the brand shows up consistently from day one.

TemplatesFeed systemLaunch kit
BRAND

What you walk away with

Every asset delivered as production files with usage rules. Nothing you will need to rebuild later.

01

Brand book

Strategy, positioning, voice and identity rules in one governing document.

02

Identity system

Wordmark + lockups, type, palette, art direction. SVG, print and web-ready.

03

Packaging files

Print-ready dielines with spot/finish layers, checked against the printer’s preflight.

04

Social kit

Profile set, feed templates, story and launch assets.

Brand is where LAUNCH engagements start, and every BUILD includes it.
Next phase
02 Product
← XCLUSV® / StudioPhase 02 of 04
02
Concept · Technical design · Tech packs · SamplingNot for everyone.
PRODUCT
Concept·Technical design·Tech packs·BOM·Sampling·Golden sample·Concept·Technical design·Tech packs·BOM·Sampling·Golden sample·
( From idea to spec )

An idea becomes a product the day a factory can quote it to the cent. We write that document.

Product is where most founders get burned: vague specs, wrong samples, blown budgets. We develop the concept, engineer the details and produce factory-ready tech packs, then manage sampling until the golden sample is signed.

01

Product concept & development

From brief to buildable: materials, construction, cost targets and range architecture that makes commercial sense.

ConceptRangeCosting
02

Technical design

Technical flats, measurements, construction detail. The engineering drawing of your product.

FlatsSpecsConstruction
03

Tech packs

The full 11-section document factories quote and produce from: BOM, points of measure with tolerances, colorways, labeling, packaging, cost sheet.

BOMPOMColorways
04

Sampling management

Proto → fit → salesman → pre-production. Every round reviewed against spec; nothing advances on vibes.

ProtoFitPPS
SPEC

What you walk away with

Documents a manufacturer anywhere in the world can build from, plus the signed sample that protects you in bulk.

01

Tech pack

All 11 standard sections, version-controlled, revision log included.

02

Bill of materials

Every component specified: composition, weight, color codes, suppliers, consumption.

03

Measurement specs

Graded points of measure with tolerances across the size range.

04

Golden sample

The sealed, signed-off reference sample every production unit is judged against.

Product development is the heart of every BUILD engagement.
Next phase
03 Manufacture
← XCLUSV® / StudioPhase 03 of 04
03
Sourcing · Negotiation · Sampling · QCNot for everyone.
MANUFACTURE
Sourcing·Vetting·Negotiation·FOB·Inspection·AQL 2.5·Sourcing·Vetting·Negotiation·FOB·Inspection·AQL 2.5·
( We speak factory )

The factory relationship decides your margin, your quality and your sleep. We run it like professionals.

We source and vet manufacturers, negotiate the five levers (price, MOQ, payment terms, lead time, quality) and manage production through inspection. FOB terms, deposits protected, final payment only after your goods pass.

01

Supplier sourcing

Verified factories, not trading companies pretending. Found through our network, platforms and trade channels, scored on an 11-point vetting scorecard.

VettingAuditsShortlist
02

Negotiation

Anchored pricing with competing quotes, MOQs traded down intelligently, and 30/70 payment terms that keep leverage on your side.

PriceMOQTerms
03

Production management

POs, timelines and communication handled. You see a dashboard, not a 2am WeChat thread.

POsTimelinesComms
04

Quality control

Third-party pre-shipment inspection at AQL 2.5. The balance payment releases when the goods pass, not before.

InspectionAQLRelease
05

Packaging sourcing

Print and packaging production coordinated to the approved dielines, color-matched to physical proofs.

PrintProofsCoordination
FACTORY

What you walk away with

A negotiated, protected supply chain you own: the terms, the contacts, the paper trail.

01

Vetted shortlist

Scored factory comparison with audit notes, certifications and references.

02

Negotiated terms

FOB quotes, MOQ, lead times and 30/70 payment structure, in writing.

03

PO & production log

Every order, revision and communication documented and yours.

04

Inspection reports

Third-party QC reports for every production run before it ships.

Manufacturing is included in BUILD and runs continuously in SCALE.
Next phase
04 Launch
← XCLUSV® / StudioPhase 04 of 04
04
Shopify · Copy · Klaviyo · Ads · StrategyNot for everyone.
LAUNCH
Shopify·Copywriting·Creative·Klaviyo·Meta·TikTok·Shopify·Copywriting·Creative·Klaviyo·Meta·TikTok·
( The selling machine )

A great product with a quiet launch is just inventory. We build the machine that sells it out.

Store, words, pictures, email and ads: engineered together, tracking-first, ready before your inventory lands. Launch is not a moment; it is a system we switch on.

01

Shopify build

Conversion-led store design and build on Shopify: fast, on-brand, and structured for the ad traffic it is about to receive.

DesignBuildCRO
02

Copy & creative

Website copy that sells without shouting, plus photography and creative direction that makes the product undeniable.

CopyPhotoDirection
03

Email & SMS

Klaviyo core flows (welcome, abandoned checkout & cart, browse, post-purchase, winback) earning revenue on autopilot from day one.

KlaviyoFlowsSMS
04

Paid & launch strategy

Pixels and CAPI wired before a dollar is spent; Meta and TikTok creative shipped in variants; a launch plan with dates, drops and numbers.

MetaTikTokPlan
LIVE

What you walk away with

A revenue system, not a website. Measured from the first click to the repeat order.

01

Live Shopify store

Built, copywritten, QA’d and connected to payments, shipping and analytics.

02

Email machine

Core Klaviyo flows live and split-tested, list growth wired to the store.

03

Ad-ready tracking

Meta Pixel + CAPI, TikTok Events API, catalogs connected and verified.

04

Launch plan

The drop calendar, channel plan and first-90-days growth targets.

Launch closes every engagement, and SCALE keeps the machine growing.
Next phase
01 Brand